From phone call to pin on the map: taking on a new property
A new customer calls in July. The next ten minutes decide whether the property runs clean for a decade or makes three phone calls every visit.
· 5 min read
Customers
Talking to lakefront customers — the pre-season email, the install-day note, intake for a property nobody has seen, and raising a price without losing the account.
What lakefront customers actually want from a dock company
Not the fastest install and not the lowest price. The customers who stay ten years want to never think about the dock. What actually keeps them.
· 5 min read
What the customer should get the day their dock goes in
One email that evening: every piece listed, the crew’s photos, the price, a button to pay. It ends billing arguments before they start.
· 4 min read
The one email that prevents a hundred “when’s my dock in?” calls
The April calls are not about the date — they are about silence. One March email that gives a window instead of a promise. Template included.
· 4 min read
Raising prices for spring: the letter and the timing
Tell them in January, anchor the number to the renewal, give one honest reason, and do not apologize twice. The letter and the calls that follow.
· 6 min read
Put your own shoreline on the screen
Create the account yourself, import your customer list, drop a few pins, and you’re looking at your own water this afternoon. No sales call, no setup fee, and nothing charged until your first season generates work.
No card, no sales call, nothing to book — you're in within a minute. Send us a question if you'd rather ask a person first.